Nearly 70% of consumers say they would choose packaging that is more attractive, durable, and environmentally friendly! Packaging is not only the external presentation of a product but also an important communication tool with consumers. It can capture the attention of customers, convey brand messages, enhance the appeal of the product, and in some cases, determine whether the consumer will make a purchase.

The Changing Trends in Dessert Shop Designs and Packaging

Have you noticed that many recently opened dessert shops with great taste have put a lot of creative effort into store design, dessert development, and packaging? According to a consumer survey report by Wheature, nearly 30% of newly established dessert shops in the U.S. are choosing more trendy store designs and unique logos to attract consumers and showcase their brand on social media!

In the past, dessert shops tended to feature cute, pink designs to cater to young female customers. However, today’s newly opened dessert shops are opting for simpler, more fashionable designs, even black-themed ones. As a result, some male customers are also willing to enter these stores.

Innovations in Dessert Offerings and Packaging

As for the types of desserts, it’s no longer just about the combination of cream and bread. Now, there are various baking options, as well as juice and coffee pairings. About 35% of people who visit these shops will opt for pre-packaged sets. These combos also help drive sales of slow-moving items by boosting the sales of hot-selling products, reducing material waste by 10-15%.

More importantly, dessert shops are now opting for healthier and more premium sugarcane pulp containers for packaging. The eye-catching logo design on the outside has a high level of recognition!

Advantages of Sugarcane Pulp Packaging

Sugarcane pulp containers have strong structural integrity and can effectively carry various types of desserts such as cakes, puddings, and ice cream. Additionally, their material is less affected by moisture than paper cups or plastic containers, ensuring the desserts retain their shape and taste.

Since sugarcane pulp is a natural, biodegradable material, it decomposes quickly after use and does not contain harmful substances like BPA (Bisphenol A) or other plasticizers. This makes it safer than certain plastic or foam packaging, especially when in direct contact with food.

Many customers have reported that sugarcane pulp containers do not alter the taste or quality of the food in high temperatures or humid environments like some plastic packaging might. It can effectively maintain the temperature of desserts. For chilled desserts, sugarcane pulp packaging offers some insulation to preserve the texture and appearance of the product. For hot desserts, it effectively prevents the container from becoming too hot to handle.

Packaging as a Marketing Tool

In fact, some customers prefer to share their food experiences on social media, and high-end containers photograph much better than plastic ones. The innovative and trendy logo designs make the brand memorable to viewers, creating subtle brand awareness. This can save up to 30% in advertising costs!

The impact of packaging on sales is significant. It directly influences consumers' purchase decisions, the shaping of brand identity, product market positioning, and the overall consumer experience. Excellent packaging design not only catches customers' eyes and enhances the perceived value of the product but also provides a competitive advantage in the crowded market.

Therefore, businesses should carefully consider the functionality, aesthetics, environmental impact, and alignment with the target market when designing product packaging to effectively boost sales and increase market share.